High-end marketing translations

Intertranslations is in the position to confront any challenge presented by the globalization of economy and trade, which leads companies to communicate with consumers speaking different languages from differing cultures. The company's translation and localization associates offer solutions to marketing documents relating to:

• advertising, direct marketing and marketing strategies
• product and industry specifications and supporting materials
• promotional campaigns, communications and public relations
• points of sale

Know-How

Thanks to state-of-the-art company translation and localization services, clients remain competitive and maximize their revenue. The objective of Intertranslations is to produce marketing translations based on standardisation and local variables affecting consumer behaviour. This target is achieved through the following factors:

• project management
• glossary and style guide creation
• cultural context and local adaptation

Translation process tips

When translating marketing information into another language, consideration must be given to the use of idiomatic expressions, slang and technical terms employed in marketing and promotional material. In some cases it is best to select English words or terms, in the local language, for the most effective transfer of meaning from one language to another.
Linguistic elements of marketing texts require special language management, in order to be effective and conducive to communication.